You sit at the computer all day to write the book that you think will be a best seller. You study every single word, rewrite and rewrite again and finally when it's finished, you send off your manuscript to the publishers and wait for your book to be printed.
Finally that glorious day has arrived when you receive your printed copies. You struggle to get the title into a search engine like Google, Manta or Yahoo, hoping that it will catch the eye of some reader and that they will purchase the book.
You hurry every year to go to a book fair and spend lots of money getting some graphic artist to make a sign or poster of the cover of your book to display on the table and the tent that you've purchased for $75.00 or more, smile and readily greet hundreds of people looking for something that they can get for free: a pen, candy, cookies etc on your table, which they partake of freely and without purchasing one book.
These are some of the things self-publishers go through to sell their books.
I'm here to tell you how you can sell your books in an independent bookstore. Most bookstores will not place a self-published book on their shelves, but in response to the growing numbers of self-published authors, there are some well informed and perceptive booksellers who have established programs where they accept author's books on consignment and ail include signings, readings and publicity.
Here is a list of those savvy bookstores:
1. Watermark Books and Cafe in Witchita, Kansas. They offer a little coveted shelf space. They accept 5 copies of your book. There is a 60/40 term and books are kept on the shelves for 90 days. If the book sells, they reorder your books. They offer a second event option with a cost of $50 to $500.00 including a signing, newsletter, front-of-store title placement , 100-postcard mailing to the author's list and a four-color 11"x 7" poster hung in the store.
2. The Tattered Cover Bookstore in Denver accepts books on consignment by way of the Rocky Mountain Author's Program. A book has to be professionally bound and approved by the staff and there is a $30.00 administrative fee. The term last for 90 days.
3. Carmical's Bookstore in Lewisville, Kentucky will take almost anything on consignment but author's have to live within 60 miles of the store.
4. Lyons Books hosts authors two or three times a month. They run full color page ads in the local newspaper and invites authors to chip in $4000 for a 1/20th page mini-ad fearing a 50-word blurb and thumbnail image of their book. They also sell self-published titles online.
You may want to look in your city and state for such bookstores.
A brochure front the Northern California Independent Booksellers Association advises authors on the best way to pitch their books to Indie bookstores
Also consult bookweb.org about book selling, about bookstores and best practices and news on bookselling selling.